For Law firms
When someone asks AI which lawyer to call, be in the answer.
Many people only need a lawyer a few times in their life, usually on a bad day. They don't have a name in mind, so they ask. Some of them now ask ChatGPT, Perplexity, or Google's AI: "DWI lawyer in Baton Rouge," "how do I file Chapter 7 in Lake Charles," or "who handles child custody in Ascension Parish." The answer usually names a few firms. From what we see, a firm with a ten-year-old website and a half-filled Google profile tends not to be one of them.
What AI looks for before it names a law firm
- Practice areas on their own pages. "We handle all kinds of cases" gives AI little to match. DWI defense, Chapter 13, child custody, and truck accidents each need a page, tied to the parishes or towns you serve.
- Plain facts about the firm. Attorneys' names, bar admissions, years in practice, office address, and hours. AI tools appear to lean on the facts they can confirm in more than one place.
- Consistent listings. Your name, phone, and address should match across your site, Google Business Profile, Avvo, Justia, the state bar directory, and Super Lawyers if you're listed there.
- Recent reviews with replies. AI tools seem to read review text, not just the rating. Reply to each one, and keep the replies free of case details.
- Structured data. Schema that identifies you as a legal service with a defined practice area and service area.
What SightLine builds for a law firm
A free demo site first, built from your own practice areas and listings. Law demos carry a disclaimer in the footer and no client review quotes, and the copy is screened for "specialist," "expert," and guarantee language. Have the firm or your bar counsel review it against your state's advertising rules before you put it to use.
On a paid plan:
- A homepage plus nine practice-area-by-location pages (for example, "divorce in Livingston Parish" or "DWI defense in Zachary"), chosen from what people in your market search for.
- A click-to-call button on every page, for the person who wants to talk to someone now.
- Google Business Profile setup and LegalService schema on the site.
- A dashboard that tracks whether AI tools name your firm for your practice areas, month over month. (The free check before you sign up compares you with two or three local firms.)
Growth adds four pieces of content a month, auto-posted to your Google profile and social accounts, plus review request campaigns.
Live examples
Downs & Saffiotti in Baton Rouge, Smith & John in Shreveport, and Gerald J. Casey in Lake Charles all have sites we built from their own details. Open any of them and look at how the practice-area pages are split by parish and town. More law firm demos are on the showcase.